There seems to be a lot of confusion about lead definition (likely due to the internet and our continued inability to define what is and what is not a lead): Here's ours, see if you agree:

A LEAD IS SOMEONE WHO IS INTERESTED IN BUYING OR SELLING A HOME NOW, OR IN THE NEAR FUTURE.

To us, NOTHING ELSE is a lead. We don't care about "hits". Big hits too often result in big disappointments. Hits mean NOTHING! Put a picture of a monkey in a jockstrap on your home page and you'll get more hits. But you won't sell more real estate.

Someone who might be thinking of moving to town, in their early retirement years, if their sister Bernice gets over her hip surgery, if their daughter successfully completes her rehab, if the dogs can stand the climate, if the Democrats get control of the White House, if the price of gas doesn't hit $2.75, etc.

THESE, at least to us, are NOT leads. They're fantasies, and too many agents are spending too much time fantasying about these kinds of prospects.

WE FIND BUYERS AND SELLERS THE WAY
BUYERS AND SELLERS WANT TO BE FOUND
(Say what you want, that is darn near a profound statement.)

Think about all the begging you see in real estate advertising. On the other side of the coin, think about all the narcissism you see in real estate advertising.

Well, here's a tip: Buyers and sellers don't care for, or about, either. What buyers and sellers care about is MONEY.

What was the biggest gift, given world wide, this past Christmas?

You got it! Gift cards. The entire world thought of all kinds of things to get the people they love and care about and most often decide, PLASTIC CASH!

Hence. The real estate Gift Card. (Yes, thank you, it was a hell of an idea!)

And these little babies generate more calls and walk-ins than ANYTHING IN THE HISTORY OF REAL ESTATE. 2 - 3 buyers and sellers redeem their cards each week on average. Enough said. If you have to be SOLD the pure prospecting power of this approach you must have spent the last two years on Mars.

Take a few minutes, read through the product information on our Gift Cards, and if you'd like to try the system, call us.