2007 Client of the Year

One year ago, we awarded Coldwell Banker Home Owners Realty of Grand Junction, CO our "Rocky Mountain Region Broker of the Year" award. This year it's even bigger.

Today, we are pleased to announce, they are our Client of the Year (worldwide) and we'd like to both congratulate and thank them.

This company was selected from over 1,000 client companies, small, medium, large and "huge" from four countries.

EVERYBODY sells a pretty good cup of coffee. STARBUCKS didn't get lured into the oldest losing marketing game in the book; who's the best?

The beloved Seattle coffee vendor understands that "who's the best" is a subjective opinion owned exclusively by customers.

A better focus is on giving people what they want. And in real estate, well, we've beat that horse to death.

We're building a new kind of real estate company. One STARBUCKS might design. And one you can be part of. And no, you don't need to change offices.

Hey, it's 2008. The BRANDING WAR is over and it didn't matter. A half dozen companies spent a billion dollars and managed to get their name known; unfortunately, none of them convinced anyone that they are even the least little bit different, mostly because they aren't. Or that they do anything different, mostly because they don't.

So, no offense intended. The fact is, people aren't buying "companies" now, they are buying "concepts". The whole prima donna, country club, league of society deal is falling apart.

There are a lot of great real estate companies, many are our friends and clients, and we have agents who are now our marketing partners affiliated with almost every one.

But homeowners are screaming for a truly cool, high quality, low-priced real estate alternative. We know that. We know consumers are dissatisfied with traditional real estate; we know they strongly object to the traditional pricing, the entitlement mind-set of the industry, the arrogance top agents flaunt, the incompetence too many agents deliver, and the industry's chronic inability to authentically validate the image it portrays, or much else for that matter.

And anytime you have a market so large, so unhappy with their current choices, so in need of relief and true professional assistance, there is an opportunity.

We're not "recruiting" agents . No lunch and sweet talk.

We are looking for marketing partners. REAL marketing partners.

Agents who can see that real estate HASN'T CHANGED, who understand it's the consumers who have changed. And because they have, those agents who are willing to meet their demands and offer them the services THEY WANT, at the PRICES THEY WANT, are going to be successful as we move into the future.

We're looking for marketing partners who are willing to learn a lot more about marketing than the typical know-it-all agent who is starving to death using their old-school real estate marketing ideas.

We're looking for marketing partners who are willing to step-up and start MARKETING. Our marketing partners work a minimum of 1,000 homes, what we call a Mega Farm. And we give them the finest grassroots marketing tools available to get the job done. No "selling". None. A very simple to organize, exceptional marketing program that takes only one hard days work a month to complete. And sells a message that really does SELL.

We're looking for marketing partners who want to earn money both from us, and from boosting their real estate business dramatically.

If that interests you, PLEASE, click on the form below, print the PDF and read through the information. Then, call us if you have questions. 800/ 221.4048.

Around 1,000,000 people a year sell their home without listing it with a broker. 1 out of 5. Some experts believe it's more like 1 out of 4. Either number, more and more and more people are actually rejecting the real estate industry's basic proposition. 75% of all consumers now actually purchase "something" (a "for sale" sign, a book, an ad, a program) in an attempt to avoid having to call you .

All over the country, there are big, prestigious brokers, fine companies run by really great people that are in a negative cash flow, many bleeding badly, commissions dropping, agents leaving; in super trouble. And, still, they fight change. And it makes me sad to see them hurt the way they are.

See, business is sometimes tough, and commerce in a free market comes with hard edges. Edges so hard that REFUSING TO CHANGE will cause good agents and great companies to bleed until they financially die, And "refuse" is an accurate word. You have to make some serious and simple changes, regardless of what all your buddies in the office decide not to do again this year.

Braniff Airlines. Olivetti Typewriter Company. Pay telephones. Travel agencies. Enron. Montgomery Ward. Red Carpet Real Estate. Merrill Lynch Real Estate. Sears Real Estate. Realty World Real Estate. It happens. It is happening. And it's all right, it's natures way in business. And it is a "choice." choice."

In the past year, I have personally pleaded with many people, who own and run some of the worlds top real estate companies, to make some real changes. And they shake their heads, and they agree, and then, they never quite get around to making any changes at all.

And finally the day comes when you say to yourself, "OK then, if you don't want all the business all these agents can do, heck, we might as well take it." And that's the way of commerce.

So, now Tomlin/Nicks/Wells & Townsend Advertising is in the game. And to tell you the truth, it feels kind of good. I'm like crazy excited. I'll bet I'm the only CEO in real estate that is actually excited to get to work every day! Wouldn't you guess?

We have an entirely new way for good agents who are willing to roll their sleeves up about 1 day a month, put their "Real Estate Queen/King" crown down, and give their ego a day off to do some REAL marketing work. And we pay them as much as $4,600.00 every week as our marketing partners while literally skyrocketing their real estate income.

Money every week, and about 10 times the number of commission checks you got last year . And that is no joke friend. You do 10 times the marketing, and you do it right , you will be AMAZED at the money you will make.

We are looking for marketing partners , agents who use our systems in their market, on an exclusive basis , agents who can handle a large number of referrals. The referrals are already coming in, and in much larger percentages than we anticipated. Zip Codes are going fast. The train is leaving the station.

We were right when we said homeowners would buy PRICE over Brand Names or Service. Very right.

And our offer - $995.00 sells any home in 45-days or less or your money back is so radically appealing to someone selling their home, it's causing the kind of buzz that things have to today.

So, if you're interested in knowing more about how you can become one of our ZipPartners, we would encourage you to log onto www.SellerDirect995.com , snoop around the whole site, read the information, watch the video, check it out. And, if you like what you see, TAKE SOME PHYSICAL ACTION. CHANGE!!!!!!!! Don't just pay lip service to change, for once in your life, DO IT!

Now, it's about which concept you offer, not which company you work for.

Get a 12-Page Printable PDF Version of our Marketing Partners Program Outline

Go to: www.SellerDirect995.com > FORMS> Referral Partner Information

For information on:

City Wide Marketing Licenses
Corporate Marketing Licenses
Regional Master Marketing Licenses
International Master Marketing Licenses

Contact:
Charlie Nicks, Senior Partner
Tomlin/Nicks/Wells & Townsend Advertising, Inc.
800/ 221.4048
charlienicks@tomlinnicks.com

The ZipPartner Orientation: We have decided to mail all ZipPartners their own DVD for viewing the ZipPartner Orientation. Your DVD has been mailed and you will receive it shortly. There is a trailer of the DVD on our website for your viewing which is only a few minutes long. We felt it made more sense for you to have the DVD and watch the video at your leisure than view it from your computer. Sorry for the confusion. Click here to view the trailer.

FROM YOUR PARTNER CHARLIE NICKS

Let me say thank you. We very much appreciate your support, your ideas and your belief in the new things we're bringing to real estate. I'll be working very hard this year to see to it you have the finest and most effective marketing strategies in your market. I'm all but begging you, give yourself 90-days to get these programs up and running, really work it, do exactly what we recommend and you will be the leading agent in your area this year.

Our marketing is better. There is no reason to soft peddle it. One contact a month with 1,000 homes. Postcards, door hangers or alternate. That's it. Organize it. Schedule it. Get it done. Get it done. Get it done. Get the work DONE and you will get the results we promise.

So, we're off to a great launch. Hundreds of agents are already getting their Mega Farms plastered with our good news for homeowners, who are calling and buying and excited too! And that's important. When consumers are actually excited, like a Harley Davidson buyer is excited, you catch "the buzz" and man, that makes all the difference in today's world.

In May, which will be the 6 month mark for SellerDirect995.com, we'll be sampling all of you for results, ideas and input, then we will compile the data and provide a comprehensive report. Until then, we're running without numbers, we're trying new things, we're workin' it out. Please plan on contributing to the general brain-trust of this program, the more we all share our experiences and ideas (and maybe frustrations too), the quicker we're going to be hitting all 8 cylinders.

If you haven't ordered your marketing materials for February already, I would encourage you to do so now. The sooner you get busy marketing, the sooner your phone will start to ring!

Thanks again, we are all looking forward to a great relationship with you and no better way to get a good business relationship off to a fast start than by making some money together.

Now think about this; it was a simple marketing change, actually a tiny thing when you think about it, that saved the entire youth vitamin industry in the 1970's - an industry producing more revenue than the combined real estate commissions each year-but an industry that had fallen completely on its face in the early 1970's. Kids didn't like taking the vitamins, and I guess parents were in no position to challenge them.

It was an advertising agency who suggested they shape the vitamin's like Fred, Barney, Wilma and Betty. You know the rest of that story. The vitamin was exactly the same. Someone figured out that selling the sizzle is a requirement in our culture. And THAT is what the real estate industry has been missing for a very long time now, a little sizzle.

SellerDirect995.com, is world class real estate sizzle.

Be safe, work hard, do good. -

Charlie Nicks l charlienicks@tomlinnicks.com

FROM YOUR PARTNER TERRI TOMLIN

It has been so nice actually talking with each of you. We can tell from the discussions we have had that all of you are extraordinary people who know the value of marketing and see the financial impact it will have for each of you!

I hope the launch plan we created together is right on the money. Let's all keep a close eye on the results over the next few months, both the Seller Direct Home Marketing Plan sales, AND the referrals being generated to you.

We never manage a program strictly on numbers, but, numbers tell a story in an entirely different and important way.

I do want to say this to each of you. We really are on your side, your competitors are our competitors. And we take that very seriously! There is little doubt in the minds of most economists, housing will not recover in 2008. Build yourself a super-aggressive game plan and you'll have a great year. We think it's all in the execution, it's all in the "doing" enough talk.

Thank you again and call or email anytime you need help.

Terri Tomlin l territomlin@tomlinnicks.com

FROM YOUR PARTNER STEPHANIE STOLTE

Ditto to all Charlie and Terri have said, we're all just so pleased to have you working with us on the SELLERDIRECT995 concept.

Every single day, something new and exciting continues to come to life from the core of this program. A lot of agents are feeling, "it's the right thing to do." And for some prospects, it certainly is. For others, a real estate superstar is the answer.

If we all work together, we can surely give the consumer richer options.

Call me if I can help, that's what we're here for!

Stephanie Stolte | stephaniestolte@tomlinnicks.com