OUR STRATEGY

image An advertising agency without specific expertise is probably a lot like a lawyer who takes any client who comes through the door; less than effective.

At Tomlin/Nicks/Wells & Townsend ADVERTISING our focus in advertising and/or marketing is always on two things:
  1. Find you more prospects that are ready to do business now.
  2. Helping make sure those opportunities are not lost.
Most of our clientele have modest advertising budgets compared to what has become a standard in American business today. Most don't have advertising money they can waste. Most need their advertising and marketing money to "feed-the-bulldog", our way of saying, it has to pay. And usually fast.

Something else that is true with our clientele is this; most have been hugely disappointed with the numbing results they have gotten in the past from the money they've invested in all kinds of marketing and advertising concepts.

Some, so disappointed (and understandably so) that they've become more than skeptical of advertising and marketing in general, they actually are convinced that there is NOTHING that will work for them. And that's tragic, because professionally designed advertising and marketing CAN make all the difference.

And it all starts with a strategy.

Over the years we've worked with dozens of advertising and marketing precepts, from institutional advertising to public relations to television. And the one theme, after many years, we see as the best approach for a client who needs prospects on a consistent basis, who competes with many other identically perceived competitors (i.e., Safeway versus Albertson's) is the inclusion of AN IRRESISTABLE OFFER in the advertising or marketing message.

IRRESISTABLE means, an offer you'd have to pretty much be stupid not to respond to. In this case, a $1,000.00 Gift Card.

Compare the irresistibility of the Gift Card to the reasons agents/companies typically give in their advertising as a reason to call

FREE CMA versus FREE $1,000.00 Gift Card
FREE REPORT versus FREE $1,000.00 Gift Card
FREE RELOCATION SERVICE versus FREE $1,000.00 Gift Card
FREE TOLL FREE INFO # versus FREE $1,000.00 Gift Card
GRI, CRS, CRB versus FREE $1,000.00 Gift Card
LOWER COMMISSIONS versus FREE $1,000.00 Gift Card
FREE USE OF MOVING VAN versus FREE $1,000.00 Gift Card
MULTI-MILLION $ PRODUCER versus FREE $1,000.00 Gift Card
COOL PICTURE OF YOU versus FREE $1,000.00 Gift Card
COOL PICTURE OF YOUR DOG versus FREE $1,000.00 Gift Card
We're a great company versus We'll give you $1,000 bucks
Our service is best versus We'll give you $1,000 bucks
Our training is best versus We'll give you $1,000 bucks
Our people are best versus We'll give you $1,000 bucks
Our company is old versus We'll give you $1,000 bucks

image The problem with your advertising (or marketing) is really very simple. It does not give people an irresistible reason for them to call you right now.

So they don't.

Our strategy is, instead, to begin putting an irresistible offer in your advertising and marketing; on every flyer, letter, postcard, and advertisement you do.

And unless you have a better idea, we think, especially right now, that there is very little more irresistible than a free gift card worth 4-figures.

We encourage you to read through all the information on our Gift Card program, we've never produced a more efficient, cost effective or results intensive lead generation program. And that's saying something.

Thank you.