OUTDOOR

Outdoor advertising, as a category, includes pretty much any advertising that is seen, well, outside. Billboards (obviously) would be the most common example. In real estate, it would also include the signing on the outside of your building, For Sale signs, even bus benches and waiting areas.

Outdoor advertising is the trickiest to get right because you need to communicate your entire marketing message in about 6 or 7 words. A commonly accepted great billboard with advertising insiders is a board that simply says, "EXIT NOW."

So doing your own billboard design, especially with the amazing visibility many billboards can get these days, is not smart and an easy way to lose a lot of money. Be careful.
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