Tomlin Nicks Wells And Townsend Advertising, INC.

WHO WE ARE

We weren't really "founded", there was no grand opening, no marching band; like a lot of successful companies, we just sort of started. The truth is, the first actual design work we did was done on a nearly useless rented computer at Kinko's. How's that for a humble beginning.

That was back in 1983. We had one client then. A real estate marketing software company who had some pretty good ideas; unfortunately, they had no product, atrocious credit, no money - and no name. Today, 24 years later, they're still in business, in fact, they are a debt free, multi-million dollar company doing business all over the world

And we don't have to go to Kinko's anymore.

Over the years, though we've become a much more sophisticated organization, we've been fortunate to avoid all the pretension so many successful advertising agencies fall into.

We're real people. And that's important because when you hire an advertising agency, you're buying people. And who those people are, how they were raised, what values they possess as well as how they think, WILL show up in your advertising and marketing. It can't be any other way.

Advertising comes from people. Not places. And there is a noticeable difference in the kind of advertising you get from New York, or L.A., or from an agency like ours, tucked deep in the heart of the Rocky Mountains. It's really a matter of choice.

If you want your advertising done by some guy from L.A. with an earring and a ponytail who can't "create" without a double chocolate latte in one hand and a mouse in the other, that's your business, and fine by us.

But, if you want your advertising to reflect the values, culture and thinking that causes regular people to act, we might be a good choice.

Today, Tomlin/Nicks/Wells & Townsend ADVERTISING, Inc., is among the most respected advertising agencies west of the Mississippi river. We are the marketing resource for hundreds of companies and thousands of professional people. We do business in 49 states, 5 Canadian provinces, England, France, and Australia.

We're headquartered in Denver, CO, with satellite marketing offices throughout the US and Canada.

Over the past few years our agency has exploded in terms of size and services. Today, we sign a heck of a lot of paychecks every two weeks and occupy 10,000 square feet of, well, pretty cushy office space.

Each month we approve New Client Applications from dozens of new companies, in fact, more companies sign a Tomlin/Nicks New Client Agreement each month than sign franchise agreements with any major national real estate franchise (at least domestically).

More than 10,000 Tomlin/Nicks advertisements appear on television, radio and in print each month somewhere in North America.

In 2006, we brought on more than 200 new client companies and more than 2,500 new professionals.

Since 1983, we have designed 10 nationally implemented programs that are today, part of the everyday fabric of the real estate business, and THAT is an amazing statistic.

Each year, more than 1,000,000 listings are taken in the US and Canada by agents using our listing tools and strategies.

Though the vast majority of our clientele are residential real estate companies, we also work with a number of companies and businesses outside of real estate; retailers, banks, insurance companies, political campaigns, events and tourist related businesses. And this is important, because we very often learn things from businesses outside of real estate that we adjust and apply to real estate.

WE ARE OLD GEEZERS WITH FRESH NEW IDEAS

When your advertising is done by a firm with 12 marketing degrees, 2 MBA's and a Marketing Psychologist, it tends to work. But, "ideas" are still the essential starting point, and nobody brings more creativity or innovation to real estate than we do.

"Ideas" are a lot like "children" - seems like the conception part is generally the most fun. For every 10 ideas we generate, 1 will make it "to the street". Because a truly good idea has to serve everybody, it has to be "understandable" without much of an explanation, it has to have an arresting appeal, it has to, as they say, "break through the clutter" - and most of all, it has to be "ON-CODE", meaning, it has to cut to the heart of the consumer's real interest, it has to seduce their most deep recesses of their reptilian brain and it can't be done without an irresistible offer - otherwise, people don't call - and friend, THAT IS THE WHOLE DEAL, making your telephone ring.

Most of all advertising and marketing, in our humble opinion, has to "feed the bulldog." For every dollar you spend creating and implementing an advertising and/or marketing strategy, you should get back $20.00. If you spend $5,000.00, should get you back $100,000.00 in new business. And if it doesn't do that, it isn't working.

Because most of our clientele are small businesses, the advertising and marketing we do tends to be less focused on "institutional messages". Big companies, CocaCola, Home Depot, Circuit City, Nordstroms, Proctor and Gamble, and Wally Mart, have big checkbooks. They have the money to spend on institutional advertising to tell America what great folks they are. But you don't. Your advertising and marketing HAS TO return real dollars, and usually in a hurry.

Our advertising and marketing is designed to do two basic things: 1) Generate new prospects. 2) Help our clients lose less business, in other words, a lot of what we do is show you how to screw-up less. There is no question in our minds, the best way to get MORE business, is to begin by losing LESS business - and in real estate, this is a HUGE problem.

So, as you look through this website, evaluate for yourself whether or not you like what you see. If you do, let's talk. If you don't, well, there are a lot of other great advertising agencies you can work with.

We are more interested in working with people we like and can help than we are in making "sales."

In fact, each month we turn down several New Client Applications, for a variety of reasons. We've learned over the years that the ad agency/client relationship is one of the most intense, unique relationships in business, and that's why it's important that we like and trust one another.

If you'll click around a little, we're betting you'll likely find some concepts that make you smile and say, "I should have thought of that." Much of our marketing is like that; OBVIOUS. Easy to understand. Retail minded. Colorful. To the point. And sometimes, IN YOUR FACE.

There has never been a time in the history of business when advertising and marketing have been more competitive, each day the average American sees or hears more than 20,000 advertising messages. If you want to be the one they remember, you have to get out of the box, WAY OUT OF THE BOX. Otherwise, your money is wasted.

We know what we're doing. We know from education. We know from 25 years experience. And we know from fresh research. In fact, we have four employees who do nothing but research.

Guessing doesn't work in advertising and marketing. KNOWING what will happen, in advance, is really the bottom-line reason for using an advertising agency. And we can do that for you.

Thank you for visiting our site, spend some time here, read some articles, look at our work, check out our people, have a good time. And when you're ready, call us at 800/ 221.4048, you'll be happy you did.